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A survey PRACTICE ON-OFF PAGE PAGE AND TECHNICAL search engine optimization of network traffic CONSTRUCTION
1.0 Introduction
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a website Search engines via "natural" ("Organic" or "algorithmic" search results). Usually, the first a site is presented in search results, or more "class", the researchers also visit this site. SEO can also target different types of research, including image search, local search, search engines and industry-specific vertical
As a strategy marketing to increase a site's relevance, SEO considers how search algorithms work and what people want. SEO efforts may involve site coding presentation and structure, as well as problems that could prevent the establishment of research programs of the indexing engine fully spidering a site. Other, more visible efforts may include adding unique content to a site, ensuring that content is easily indexed by search engine robots, and make the site more attractive to users. Another class of techniques, known as "Black Hat" SEO or spamdexing, using methods such as farms links and keyword stuffing that tend to damage the user experience of search engines. Search engines to find sites that use these techniques, and may remove your ads.
There are two types of optimization for search engines.
- ? Optimization OnPage
- ? Optimization Offpage
1.1 Page Optimization
on page factors are directly related to the content and structure of the website. It is normally written in the HyperText Markup Language pages, but applies also to other formats document that are indexed by search engines, such as Microsoft Word or PDF. On page optimization is to change the frequency keywords in the URL, title, headings, hypertext links and the main text. It may also involve reducing redundant HTML codes (also known as scab) Tools products to create Web pages and restructure the site to produce a better articulation and focused the content of the page.
Today, many engines search to reduce the weighting factors on the page because it gives too much scope for misuse of SEO experts. In theory, the visible parts of a website are less subject to manipulation, that have meaning for readers. However, entry pages and redirects the intelligent use of style sheets allow content that is presented in the search engines and end users.
(1) Content Optimization
You concentrate on your user name and an easy read, but you should always keep an eye on search engines as well. For users, it is clear that the page should contain some key words written in the title, but for search engines, it is preferable to repeat the important keywords repeatedly. We must find the right balance:
Focus on your users first
Is that the site in question. You do not sell their products or services in engines search, but people. And, if you are what you say or difficult to read on your site, you probably click the back button on your browser and visit your competitors.
Then modify the search engines
If you have the text and go back and try to get keywords and phrases in their place and meaning. There is a certain amount or percentage that is the best, just be sure to use only two or three times. The best way to avoid to use too often used different words and phrases and create playlists. Lists are always good to put some keywords.
(2) TITLE tag
> <<title> Title page /
Shown in the top of your browser and is also used for the title of your site website in the SERPs. Therefore, you should take their time and think about the best title of your page.
important aspects of the title tag:
- Give each page of your site to your own title and not use the title of all facilities
- It should not contain more than about 10-12 words.
- Think of it as a short ad copy, because that is when users are in the SERPs.
(3) Meta-Tags
META-tags are not as important as they were not. This is mainly because people started to use to spam search engines especially the keyword tag has been widely used for this purpose. But there are still some important meta tags, you need:
meta name "description =? content =? />
The description tag is probably the most important meta-tag. Shown in the SERPs and you must select the same care as the tags title.
important aspects of the description tag:
– Give each page of your own web site description and not use a description of this site.
– The description-tag is one of the few meta-tags that are a positive influence on the ranking of your website, so its good to use keywords that contain the most important.
– It should not contain more than 25-30 words.
– Think of it as a short ad copy, since it is essentially what users see on the SERPs.
Goal = "robots" Name> content = "" />
The Robots-Tag is used to indicate engine search (eg, spiders or robots) what to do with your website. possible entries are the index, follow, noindex and nofollow "While the index / Noindex indicates the search engine to index the page or not noindex / nofollow tells them to follow links or not.
The meta tag section of the newspaper Guardian follows:
<HEAD>
<TITLE> Www.ngrguardiannews.com – Guardian Newspapers </ TITLE>
CONTENT = <meta "The Newspapaers "> Guardian site
CONTENTS <target = "The Guardian, Agro Care, meeting, art, insurance, financial markets
Compulife, cutting board, Editorial, Opinion, Education, Energy, Focus,
Registration week of golf, home, property, IBRU Center, Junior Tutor
Lifestyle, Maritime, Metro, shows the money, Moneyline, News, Obituary,
Obituaries passage, politics, Policy, People and Politics, Science, Technology
Sports, the Sunday magazine, Weekend, Foreign Affairs, the Metro section, businesses
Business Guardian, Labour, Law, Work, world reports ">
"http://www.guardiannewsngr.com"> <META CONTENT =
href="/css/stylesheet.css" <link rel="stylesheet">
</ Head>
(4) News and text decoration
Titles should be used not only to structure the content, and keep easily read, but also for reasons SEO. Search engines usually give the titles between <h1> </ h1> | <h3> </ h3> Relevance More – <h1> be the most important title.
Any course with an eye on your keywords and phrases defined.
(5) ALT and TITLE attributes,
Title and alt attributes – are used to describe the images and text links. Not only reasons for the search engine should use, but also for accessibility. They are given if you move the mouse over links and images. Moreover, Alt-attribute is displayed if the image is not (yet) loaded.
(6) and keep up to date
Motors Research always want the new content to feed! Not only your site will increase automatically if you always add something, but search engines also tend to spider your site more often if they always find something new.
The University of Lagos SITE
<! DOCTYPE HTML PUBLIC "- / / W3C / / DTD HTML 4.01 Transitional / / EN">
xmlns = "http://www.w3.org/1999/xhtml"> <html
xmlns = "http://www.w3.org/1999/xhtml"> <Html
<head>
<title> University Lagos, Nigeria> </ title>
<Link rel = "shortcut icon "HREF ="../ images / unilaglogo.ico">
<Src="scripts/main.js"type="text/javascript"> <SCRIPT / Script>
Meta "Content-Type" <Http-equiv = content = "text / html charset = ISO-8859-1">
<style>
<! –
. Style1 (font-size: 10px;
font-family: Verdana, Arial, Helvetica, sans-serif;
color: # FFFFFF;)
-> </ Style>
<script>
<! –
MM_jumpMenu function (Targ selObj, restoration) (/ / V3.0
EVAL (Targ "+. place = ''] selObj.options selObj.selectedIndex + [. +"'"); Value
if (restore) selObj.selectedIndex = 0;
)
//–>
</ Script>
</ Head>
<body>
<div Style="visibility:hidden;position:absolute;z-index:1000;top:-100"> </ DIV>
<Src="scripts/style.js"> <SCRIPT / Script>
<Table border = "0" width = "770" align = "center" cellpadding = "0" cellspacing = "0" bgcolor = "# FFFFFF">
<tr>
As for this code, we can identify the problems that immediately follows:
- No tags header
- No Meta keywords
1.2 Off page optimization
Well planned off page optimization that makes the difference between the classification of your site # 900, and No. 1 ranking in Google.
Offpage optimization essentially consists of all factors classification that are not in your website that search engines look at when ranking a website. These include:
What web sites Links to you
- The number of web sites linking to you
- Google's site links to you
- The title of the page Website includes links to you
- The anchor text used in the link back to you
- The number and type of links to the site will link to you.
- The number of outbound links on the website that binds you
- The total number of links on the website is a link to you
- Whether or not the websites linking to you is considered by Google as an authority website.
- IP addresses of web sites to link you.
For example, to optimize a website for the keyword "weight loss stories", it is necessary to analyze optimization techniques Up to 10 classified websites of our keyword.
Who links to web sites
To do this, we are going to Google and enter the following information into the search field:
link: www.diet-i.com
The result is a list of sites which have a link pointing back www.diet-i.com. These are www.diet-i.com 's binding partners you will realize that Google says there are about 35 pages link to diet.com in time of this report. Now that we have a list of Web sites, it is necessary to analyze the quality of these sites in great detail.
The number of sites Web link
Google shows that there are about 35 links including web sites.
The Google Page Rank websites
If you click on a website that appears above ucsj.edu as we shall see that the Page Rank of this page is 3.
The web page title link between them
We will note that the cover of this Web site is "Dollar Pound – Caregiving on the common sense measure to prevent a heart attack, stroke and Listening "
The number and type of links link on the site that binds
Then we have to find the number of web pages a link to the page related to food-i. Com. Let's Google and type link: www.dollarsfordieting.com to see how
Web pages related to the primary domain which is our link.
Note Google says it has three links to Web pages www.dollarsfordieting.com
Whether or not the links between Web sites that are considered to Google as a site of the Authority
The idea behind this is that Google views websites that rank in search engines and contain much content and have placed higher on the website to the authorities.
The IP address of the web pages of links between them.
To do this we must use a certain type of program that will give us the IP address of this page a link to www.diet-i.com. A good tool to do this is through Internet.
Once we've finished with www.dollarsfordieting.com, we want to go to the link partner "Next" in the list below, and do exactly the same with him. A very useful software called SEO Elite can be used to automate processes over time savings.
SEO Elite 1.3
When you start the software, you're stuck in a new window of the project.
Fill in the form, as shown and click OK
What is SEO Elite to analyze all the factors classification Offpage above.
Once again, these things:
- What web sites link to
- The number of sites linking to the
- The Google Web Link
- The front page of website links between them
- Anchor text used in the bond connecting
- The number and type of links link to the site to the links between them
- The number of outbound links on the website of the links between them
- The total number links on the website of the links between them
- Whether or not the links web sites they are considered by Google as a
- site Authority.
- The IP address of the website with links to
It will show you everything they're doing to rank well and be very easy for you to play on your own site.
Once you have finished processing, you can click the View tab displays the report as
to below.
If you look at the IP steering column, watch a lot of IP addresses.
Google favors websites have many links located on different IP addresses.
If you think it makes sense that Google gives priority to sites that have links with addresses IP instead of many many links all on the same IP address. This helps eliminate the ability to control the people search engines. If Google does not take into account the directions IP, you can simply create a website with thousands of pages and a link to another of my sites from these pages. This would mean that thousands of links to my site, probably would result in a # 1 ranking …
As you get more if you click the "IP address" to the title of the column
order columns, we realize that diet-i.com also many links from different IP addresses. It is also a great advantage for them.
Then we will see in the column titled Page Rank.
If you click the Page Rank column heading will sort the column for us. You can immediately see that the food-i. com has a link from a site placement ranking five to several sites on page 4. It's a good thing, because it will raise the power-i.com the page rank and ultimately classification.
Note: When you get a website with high PageRank to link to your site This will increase your page rank more than if a web page rank were below the link to your
If you click on the column heading titled "Anchor Text" will be sort the column in descending order. You can see that the two words most frequently found in food-i. Com anchor text backlink are the words "Plan" and "information."
98.5% of all inbound links pointing to food-i. Com contain the word "diet" and 85.6% of the backlinks contain the word "information." So my list is the total number of links containing each of these words. The other way to show why the power-i.com is outpacing its competitors.
1.4 Get a No 1 ranking for a keyword
While OnPage optimization is still something to do, not what will help you research high motor. Factors that Offpage optimization. Who linkages and how.
Now that we know who links to food-i. Com (The site at number one) and how, we can start copying what they do. The aim is to contact the websites that link to Food-i. Com and copy the exact link between the strategy used to obtain a range of numbers 1.
We could do one of the following:
We could go to Google and type: link: www.diet-i.com that give us
list of sites link to them.
1. Once this list, you can click on each site. Search the Web
- find an email address Contact
- Open your email program (Outlook or email client you use)
- Add a link request to inquire if they would link to your site in exchange for a link to your website.
Two. We could use SEO Elite to do that automatically …
SEO Elite Open
- Select Radio button 2
- Select to find link partners with domain name.
- Enter www.diet-i.com in the text box
- Select Google in the search engine list
- OK
About the Author
Joe Kyosu
B.Engr, MIT, CCNA, ITIL 3.0, ACPM
http://www.webdesignfortune.com
http://www.nairamint.com
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