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Fashion climate of 2010 with new trends (I)

In the world of fashion and style, the time for a new page years is akin to obtain a new key, naked-in-the-Walls cabin next door who just finished filling. What happens in the new space depends largely (but not quite) as has done before.

In 2010, which means more traction for the family – Forever 21, the commercial television networks, Americana – while adding foreign influences (the rise of Brazil) in the mixing trend. But the biggest change in the field of fashion and style very well be in the process rather than product, now you can have everything we want whenever we want, maybe think more about how it is from point A to point B. What follows is a crystal ball small ball.

Forever 21

Thakoon for Target, Jimmy Choo for H & M, Christopher Kane for Topshop – In 2009, he could not swing a bag without touching a new low-chic designer's collection.

Although these chains of fast fashion news opening pop-up stores and events with celebrity, Forever 21 has been the quiet giant, growth in sales of 1.7 billion dollars more than $ 2 billion and launching his own magazine, the collection of cosmetics and large line called faith 21.

Founded in 1984 by Korean immigrants, Forever 21 has 460 stores worldwide. In 2010, it will launch a new concept in children 7-14 years, and opened more than 80 new locations, including department stores in Japan, Europe and New York in Times Square.

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Forever 21 What to do? "They took out their prices well below other teenage clothing stores at the mall, "says Brian Sozzi, retail analyst at Wall Street Strategies, a research firm New York market. (A bubble Forever 21, an evening dress low cost of $ 29, and a lot of bracelets of frost is only $ 6.80.)

Jane Buckingham, the founder of LA-based marketing trends and advice, said: "Forever 21 gets the right trends. Seems to have become fashionable but do not feel like you've spent a fortune if it falls apart. "

The chain has benefited from excess vacant real estate recession store development business centers with large surface areas. The prototype of these new stores is based on 86 000 square foot Forever 21 Cerritos antenna aperture of this month.

"Going into a store Forever 21 is an experience," Sozzi said. "You want to stay there long."

All Things Alice

Look for synergies fashion / entertainment to innovate this year, including new partnerships for the placement on the screen and more visible with the designer. One of the first in the rabbit hole in this regard will be Tim Burton live action "Alice in Wonderland "remake, which opens March 5.

In addition, Disney Consumer Products "TIE-ins jewelry official high style (Tom Binns Swarovski) and clothing designers (Stella McCartney is one of the rumors) to be used in conjunction with the film, inspired by Lewis Carroll sprout like mushrooms after of acid rain. The window shows the last holiday at Bergdorf Goodman in New York an Alice in Wonderland "is the theme, and in March, the flat spring Paris store windows reveal the usual "Alice" of people dressed as Alexander McQueen and Christopher Kane.

Designers Lewis Carroll recently called verification and their works are Jason Wu Donatella Versace, Antonio Marras, Kenzo, and Zac Posen. A self-proclaimed fan of all things Alice, Posen has collaborated a collection of buildings on the topic jewelry, and recently submitted a pre-fall 2010 collection he describes as "Lewis Carroll meets Paloma Picasso" including the thigh, Alice dresses appropriate for pictures crazy, crazy. He explained that there are several things that play in the establishment of fashion stir.

"First there is a real sense of escape and the imagination which I think is important in popular culture right now," he said. And Alice and "Through the Looking Glass "have really become a part of the fashion vernacular." He did everything from household supplies iconography tea party and playing cards to " woman who dresses like a girl in a tight dress, and black, white and red, and even tweed suit dandy. "

Commercial Initiation

Isaac Mizrahi has QVC, Dennis Basso, Rachel and Zoe. HSN Badgley Mischka, Naeem Khan, the Falaise Loulou, Carlos Falchi, and Sean Jean. Although future merging the two networks is still in the air, one thing is certain – Collaborations with designers and magazine sharper Fashion Week bright and tie-ins, will become increasingly chic boutique on the TV screen.

On February 13, QVC will use the runway at New York Fashion Week to launch new lines of design (including that of Oprah Winfrey's favorite Tagliapietra Costello), before traveling to Los Angeles for two days of programming to a distance of Four Seasons Hotel during the week of the Oscars and a red carpet event stars. a best-seller last year, super stylist Zoe will be back with an even range larger product. "When our customers call and talk to her and ask how to use something – and she is in a successful series of Bravo, at the same time – not you can lose, "said Jamie Falkowski, a spokeswoman for the network.

HSN plans to increase its visibility in Hollywood and the organization part to Tony Duquette Duquette Dawnridge real partner to launch jewelry line Hutton Wilkinson March.

HSN CEO Mindy Grossman, who joined the company does three years, sees the evolution of their customers. "Our three biggest markets are New York, Los Angeles and Chicago. Our client incomes are above the average, educated and likes to know the ingredients of skin care. "In 2010, Grossman is to put more focus on the sample format, sending a production team for showrooms and design labs cosmetics to film the story behind the product. During Fashion Week in New York, publishers of Elle magazine HSN talk about the trends of the season.

2010 with new trends (I) "> Read the full article

Climate of 2010 with new trends (II) "> Weather Fashion 2010 with new trends (II)

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