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About Callaway
Callaway Golf Company is a sporting equipment, headquartered in Carlsbad, California, specializes in golf. It manufactures a wide range golf equipment, including woods, irons, wedges, putters and golf balls and licensed Callaway brand clothing, shoes, watches and accessories.
Callaway Golf also market products under the Odyssey putter, acquired in 1997 and Top-Flite, Strata and Ben Hogan golf brands collected after the bankruptcy of the golf division ex Spalding in 2003.
Callaway Golf Company was founded by the chairman of Burlington Industries ancient textiles, R. Ely Callaway, Callaway Jr. grew up in Lagrange, Georgia and was graduated from Emory University. Callaway became very successful in the textile industry and are very committed to play golf. In games, Callaway would use the Club, Hickory Sticks. The clubs have been built hickory shafts with a steel core. At that time, Hickory Sticks was owned by Richard Parente and Dick De La Cruz. As Hickory Sticks started running from funds, which sought investors to help the company and went to Callaway. At the time, he had just sold his vineyards for a gain $ 9 million. Then in 1982 bought half of Hickory Sticks, the company has been Callaway Hickory Stick fame in the United States. In 1984, Callaway bought the rest of the company for $ 400,000. In 1983 he became president and moved Businesses in Carlsbad, California, where he sold his clubs Cadillac. Finally, the company changed its present name in 1988. [3]
In 1986, he hired a designer to signals Callaway, Richard C. Helmstetter, as a consultant. Helmstetter later became chief designer at the club that year the manufacture machines and introduced computer-controlled. With your help, the company developed the Big Driver Bertha with large volume (190cc) steel clubhead. Big Bertha driver grew to 290 cc in 1997 [4].
In 1996, the company has hired Roger Cleveland as chief club designer and in 2002 launched the Callaway Golf Forged Wedges. These neighborhoods were built with carbon steel and the face with a changed U grooves [5].
In the same year, Callaway has announced the development of a new golf ball. Callaway Golf spent three years developing their golf balls and a new state of advanced production facilities. The entrance to the business market represents an investment of $ 170 million in research and development of the ball, construction of the production plant of 225,000 square feet (20,900 m2), and the development and acquisition of special manufacturing equipment. Callaway plant and equipment are specifically designed for the specific requirements of production for the new ball.
Callaway Golf Ball Company engineers, recruited Du Pont and Boeing, used aerodynamic computer programs (first used by Boeing and General Electric) to evaluate more than 300 models and more than 1,000 pit balls variants central boundary layers, and cover materials to create the new Rule 35 ball. Callaway engineers designed only two models of the article 35 of the ball choose to establish a "complete performance" ball rather than ball, spin, control, distance, and sustainability. Ely Callaway explained the objectives of product development Company as follows: "We have managed to combine the performance benefits of a ball for players no longer have sacrificing the remote control, or feel, or durability. Each ball contains Article 35, a synergy individual distance, control, spin, feel and durability characteristics. This eliminates confusion and guesswork in trying to identify the ball The golf is good for each individual player. [6]
In 1997, Odyssey Sports was acquired growing range of putters Callaway [1]. This led the launch of the Odyssey White Hot putter line in 2000.
Ely Callaway resigned in 1996 gave way Donald H. Dye to take over as CEO and President, but Callaway is still part of the company in an advocacy role. He returned in 1998 to resume his leadership position but he died of pancreatic cancer July 5, 2001, which left as far Ron Drapeau [7].
In 2003, Ron Drapeau, announced the proposed acquisition Top-Flite Golf, as well as its Ben Hogan Golf division, shortly after it filed for Chapter 11. As a result of competition for the acquisition of Callaway Adidas Golf eventually cost $ 169 million.
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Cleveland Golf CEO & President Greg Hopkins on the Never Compromise NCX Ray putter
